More than half of the human race is under 30 years old. They have never known about life without internet. Guess how they feel about social media. Last year 1 in 6 marriages were between people who met through social media. One- third of women 18-34 check Facebook when they first wake up, even before going to the bathroom. 95% of the millennials have joined a social network – And those are your consumers, co-workers, CEOs, Decision Makers. 81% of B2B companies have accounts on social media sites. 93% of all business buyers are social media advocates.
Radio took 38 years to reach 50 million users. Television took 30 years to reach 50 million users.
The internet took 4 years to reach 50 million users.
850 million monthly active Facebook users, 1 million plus websites are integrated with Facebook in various ways. 77% of B2C companies and 43% of B2B companies acquired customers from Facebook. Facebook added 100 million users in less than 9 months. If Facebook were a country it would be the third most populated in the world. More than 25 million pieces of content are shared each month in social media websites. The numbers of minutes spent on Facebook 500 billion.
Linked in receives almost 12 million unique visitors per day. Executive from all fortune 500 companies are on Linked in. There are more than 600 million search on Twitter everyday. 34% of marketers have generated leads using twitter. 77% of fortune global 100 companies have a twitter account
Pinterest hit, 10 million US monthly unique visitors faster than any unique site in History. 2702.2 % increase in total unique visitors since May 2011. 69% of online consuments who visit Pinterest has found an item they have brought or wanted to buy. 25% of fortune global 100 companies have Pinterest accounts.
Google+ have 500 million registered uses. 48% of global 100 companies are in google plus. 40% of marketers use google+. 70% of users want to learn more about it. 67% plan on increasing google plus activities. 24 hours of video uploaded to Youtube every minute. There are 2 billion videos viewed each day on Youtube You tube uses now the same bandwidth the entire internet used in 2000. You would need to live 100 years to watch all the videos currently on You tube.
Traditional media depends on intercepting the consumers cutting through clutter, getting attention. It’s no longer about shouting the loudest only 40% customers trust advertising. 70% trust pure recommendation. Today, people get their information online. Social media is the new way of thinking and marketing. IT’s all about building a dialogue with your customers, co workers, potential hires. Still don’t think Social media will affect your business?? IT already has.